Volkswagen a realizat o serie de fotografii cu toate cele 7 generații ale modelului compact Golf, în același decor, în condiții similare, iar mașinile au aceeași culoare. Exercițiul este menit, probabil, să demonstreze atât consistența modificărilor de design, de-a lungul timpului, cât și contrariul: rezistența pe parcursul a 38 de ani a unui design echilibrat, fără cusur. Cele 7 automobile fotografiate nu sunt altceva decât istoria unei filosofii, alături de istoria câtorva generații de posesori de Golf.
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